Directory Business Sensis Announces Thryv Name Change Following US Acquisition
Digital marketing and directory services firm Sensis, one of Australia’s oldest companies, changed its name to Thryv Australia following its acquisition by Thryv, Inc.
Thryv (NASDAQ: THRY), listed on the US NASDAQ, is one of the top rated software companies in the United States, serving the needs of small, medium and large multi-site businesses. The rebranding coincides with the launch of the Thryv software in Australia.
Thryv Australia will continue to serve its more than 100,000 commercial and government customers through its iconic Yellow and White Pages brands, while investing significant resources in launching and scaling its Thryv SaaS.
âSince March, our teams in Australia and the United States have worked tirelessly to bring the Thryv software solution to market,â said John Allan, Thryv, CEO of Australia.
âWhat makes Thryv unique is not only that it is a cutting edge digital product, but also its unwavering commitment to helping businesses use digital software to improve service to their customers. clients. It is this philosophy that we want to reflect in our new brand, Thryv.
Allan said the change of corporate identity from Sensis to Thryv is a natural step in the company’s 141-year history “as we look to grow our software business in addition to our marketing services business. “.
Parts of Sensis date back to 1880, when Australia’s first telephone exchange and directory was launched under the White Pages name. The yellow pages were launched in 1975 and the yellow and white pages went live in 1994, a world first for directories.
Thryv’s flagship all-in-one SaaS business management product enables businesses to easily accept appointments, create and manage customer lists, send emails and texts to customers , send reminders and notifications, provide quotes and invoices, accept contactless payments, and generate online ratings and reviews.
Ryan Cantor, vice president of products and marketing for Thryv, said from the United States that the products were designed for Australian companies to integrate into platforms such as MYOB and Xero.
âWe are delighted to welcome small Australian businesses to the Thryv platform,â Cantor said.
âOur end-to-end customer experience software helps small businesses grow. With Thryv, small businesses can centralize their day-to-day activities through a sleek and easy-to-use dashboard.
âThryv helps these businesses modernize their workflows, such as payments, Google My Business, appointment scheduling, communication, marketing, etc., while making sure they put their customers at the center. of everything they do.