Pinnacle Marketing acquires Hanson Directory Service – Bemidji Pioneer
BEMIDJI – Pinnacle Marketing Group, a Bemidji-based company, announced last week that it had acquired Hanson Directory Service.
The company purchased Hanson Directory Service from DirecTech, a Chicago-based company. The purchase includes 68 telephone directory publications for independent local communications companies in 15 states, adding to Pinnacle’s existing business of 242 publications in 36 states.
According to a press release, while some employees will remain at the DirecTech office in Newton, Iowa, other employees will join Pinnacle Marketing Group.
“This acquisition is a natural fit for us and we are excited to join operations to provide an opportunity for growth and sustainability in print while expanding our growing range of marketing services in these new territories,” said Shelly Geerdes, CEO of Pinnacle. “We’re also excited to have DirecTech sales reps join our team to ensure a smooth transition for both enterprise and communications business partners.”
The release said DirecTech acquired Hanson Directory Service in 2016 from the founding family, which operated the business for more than 40 years.
“We have known the folks at Pinnacle for years and have great respect for their leadership,” said Andy McKenna, president of DirecTech. “Their focus on delivering great results for advertising clients has generated significant market success. We know they will provide exceptional service to our clients and provide new opportunities for our sales organization.”