Shameful dancehall cover phone book | Letters
THE EDITOR, Sir:
The Gleaner of Thursday, December 1, 2016 published an interesting report entitled Aftermath of the phone book, who said, in part, that the Jamaican Coalition for a Healthy Society waged a courageous campaign against the 2017 Yellow Pages repertoire with an offensive performance of dancehall on the cover that the JCHS said propagated “false values.” .
Therefore, the publishers of the Yellow Pages directory have decided to publish another set of directories. The original had scantily clad women on its cover spinning with men in what appears to be a dancehall session.
I congratulate JCHS for spearheading this success. It is important that Jamaican businesses publish advertisements that are not immoral, demeaning, and contrary to appropriate values, norms and moral principles. This dancehall scene was shameful, and the fact that the Yellow Pages directory editors approved such a cover scene is an indictment against them. Businesses have a deep responsibility to maintain public and civil respect for us Jamaicans.
Without a doubt, dancehall culture has damaged the moral fabric of this country, and that is why the level of public conduct is so shameful and outrageous.
The Holness administration is expected to resurrect the Values and Attitudes program started by distinguished former Prime Minister PJ Patterson. This is much needed in this time when values, principles and moral standards are at their lowest.
A country cannot progress economically and otherwise with falling standards.